SOFI Cosmetic

Brand ID & Packaging Redesign
Web Shop Design
Communication Strategy
Support and Brand Nurturing

Y: 2023-25

SOFI is a premium cosmetics brand born from the idea of a different approach to self-care, guided by a simple and minimalist philosophy of beauty and health. The new SOFI identity and communication style were designed to reflect simplicity, clarity, and honesty in every aspect of what they do. Sustainable materials, a minimal number of elements, vibrant colors, and organic illustrations create a harmonious whole.

www.sofi.rs
ig@sofi.kozmetika

The same principles are used defineing brand communication — the people representing SOFI products are authentic individuals with distinctive beauty and and peculiarities that do not strive for perfection.

Marijana Rot

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